The archive · Consumer Apps · Strategic decision · 2010–2025
Lenskart's vertical eyewear bet: ₹7,278 Cr IPO, 30x bids, flat debut
Full-stack eyewear — own design, factories, stores and AI eye tests — takes Lenskart from an online startup to a ₹69,500 Cr listing in 15 years.
Lenskart
What the business is
Omnichannel eyewear retailer: prescription glasses, lenses, contact lenses, eye tests and smart glasses across India, Southeast Asia, Japan and the Middle East.
Starting capital:Started in 2010; SoftBank Vision Fund led a $275M round in 2019 (first-hand, Vision Fund interview)
How it started
Peyush Bansal, then at Microsoft in Seattle, started Lenskart in 2010 after realising roughly half the world needs glasses but half of those people lack them; he began online and moved into stores as trust in the category demanded a physical touchpoint.
What happened
Mid-journey, Lenskart drifted into chasing GMV until 80% of revenue came from non-eyewear; Bansal cut that revenue to refocus on the original mission. SoftBank's 2019 round funded a bet on building one of the world's largest eyewear factories. By FY25 revenue reached ₹6,625 Cr (+22%) with a ₹297 Cr net profit after a ₹10 Cr FY24 loss, and the company filed a ₹7,278 Cr IPO.
How it ended up
The IPO (Oct 31–Nov 4, 2025) was subscribed 28.26x, but shares listed on November 10 at a 1.7–3% discount to the ₹402 issue price, then recovered above it after strong Q2 FY26 results.
Background
Lenskart's bet is that eyewear can be transformed the way apparel and footwear were: a full-stack company that designs, manufactures and ships glasses, and sells them through its own stores and apps. Founder Peyush Bansal, then a Microsoft employee in Seattle, started it in 2010 after learning that about half the world needs glasses and roughly half of those people don't have them — a health gap he chose to attack with a consumer business.
The path was not linear. Mid-journey, chasing gross merchandise value pulled Lenskart into unrelated categories until 80% of revenue came from non-eyewear. Bansal cut that revenue, shrinking the company, to return to the mission. SoftBank's $275M round in 2019 then funded a big manufacturing bet — including a factory built with about $100M of cash — on the belief that vertical integration would win the category. By FY25, revenue hit ₹6,625 Cr (+22% YoY) with net profit of ₹297 Cr, a sharp turnaround from a ₹10 Cr loss in FY24.
In October 2025 Lenskart launched a ₹7,278 Cr IPO at ₹382–402 per share, valuing it around ₹69,500 Cr ($7.9B) — about 10x sales. The offer was subscribed 28.26x, but on listing day (November 10) shares opened 1.7–3% below the issue price, reflecting valuation concerns and a grey-market premium that had collapsed to near zero. The stock then recovered, settling at ₹404.55 that day.
A month later, first-quarter disclosures after listing showed the strategy still compounding: Q2 FY26 net profit rose 19.8% to ₹103.4 Cr, revenue grew 20.8% to ₹2,096.1 Cr, and in-house manufacturing had lifted product margins to 69% from 64% in FY23. With international operations contributing around 40% of revenue and a Hyderabad factory localising frame production, Lenskart's IPO was both the payoff of the vertical bet and a test of whether Indian investors would pay for it.
What has to be true
- A massive unmet need — roughly 2.5 billion people globally lack glasses — gave Lenskart a mission worth betting a company on.
- Cutting 80% of revenue to refocus on eyewear was the pivotal call: it chose a defensible category over vanity GMV.
- Vertical integration (own factories, stores, eye tests) turned a low-margin retail category into 69% product margins.
- The muted IPO debut showed that even a profitable, category-leading startup can face valuation scepticism from public markets.
- Strong post-listing results proved the underlying bet outlasted the listing-day price signal.
What can be applied
Owning the mission and the supply chain beats chasing GMV: Lenskart's focus on eyewear made it profitable, and the same focus let it absorb a flat IPO debut and keep compounding.
Aftermath
After a flat debut, Lenskart shares recovered: by December 1, 2025 they closed at ₹430.65, up from the ₹390–395 listing, after Q2 FY26 profit jumped 19.8% to ₹103.4 Cr on revenue of ₹2,096.1 Cr. Management credited in-house manufacturing (margins up to 69%), marketing down to 7.5% of revenue, and international markets about three years behind India with faster profitability. The company kept expanding — doubling ~2,700 stores, scaling eye tests from 16 million (FY25) toward 100 million a year, localising frames in a new Hyderabad plant, and launching smart glasses (B by Lenskart) in Q4 FY26.
Sources
- Scaling across borders (Peyush Bansal at Slush 2023)
- Lenskart IPO opens for subscription on Oct 31 — Here's all you need to know
- Lenskart targets 100 million eye tests a year, strengthens local supply chain ahead of IPO
- Lenskart shares settle higher after weak market debut; should you buy, sell or hold?
- Lenskart Shares Rally 9% After Q2 Profit Jumps 20%
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