M Village's bet: co-living apartments become Vietnam's multi-brand hotel group

Vietnam co-living and hospitality operator offering short- and long-term stays in serviced apartments, plus workspaces, food, health and community services; rebranded in May 2026 as Modern Village Lifestyle with a portfolio including M Village Hotel, Express by M Village, Savvy and Signature/Grand Signature resorts.

That co-living is a beachhead, not the whole business: fresh capital turns M Village into a multi-brand hospitality group spanning hotels, express stays and resorts.

New round of about US$26M announced August 2026 ($18M from Mizuho Asia Partners via Grand Mia Pte. Ltd. and $8M from Trip.com); earlier rounds include $3.7M Series A, a $10M Series B from Trip.com in 2024, and a VND100B unsecured credit facility from OCB in 2025.

M Village was incorporated in Ho Chi Minh City in October 2020 by Nguyen Hai Ninh, co-founder and former CEO of The Coffee House, Vietnam's major coffee chain. Ninh set out to build a modern housing brand: serviced apartments for short- and long-term stays, with the first property opening in 2022 and workspace, food and community services layered on.

M Village raised a $3.7M Series A, then a $10M Series B from Trip.com in 2024 and a VND100B unsecured credit facility from OCB in 2025, the latter rare for a Vietnamese startup. In four years it grew to 53 locations nationwide, and in May 2026 it rebranded to Modern Village Lifestyle to signal a shift from one co-living brand to an ecosystem of stay brands.

In August 2026 a new round of about $26M closed: Mizuho Asia Partners invested $18M through its SPV Grand Mia Pte. Ltd. and existing investor Trip.com added $8M, at $9 a share against $4.96 in March 2025 — a post-money valuation of about $121.4M, more than double the previous $52.5M. The company says it will keep building the brand family, with the Prestige luxury resort line and Harmony Living Suites among planned additions.

53 operating locations across Vietnam after four years gave the round a growth story most regional hospitality startups lack (Bao Phap Luat and VietnamBiz, citing DealStreetAsia).

Returning investor Trip.com, which led the 2024 Series B, plus new Japanese capital from Mizuho Asia Partners anchored the $26M round.

A share price of $9 against $4.96 in March 2025 and a post-money valuation of about $121.4M versus $52.5M show the market rewarded the multi-brand pivot.

Rebranding to Modern Village Lifestyle in May 2026 reframed apartments as one entry point into a stay ecosystem spanning hotels, express properties and resorts.

A category leader can still be capped by its category: M Village used strong growth and a higher-priced round to rebrand 53 co-living sites into a hotel-group story before the ceiling arrived.

As of 2026-08-24 Modern Village Lifestyle is Vietnam's highest-profile co-living-to-hospitality transition story: 53 operating locations, a $26M round at more than double the previous valuation, and a hotel brand family still under construction, with Prestige and Harmony Living Suites among planned additions. The open question is whether operating dozens of apartment sites converts into premium hotel and resort economics, where Trip.com's distribution and Mizuho's capital will be tested.