McEasy replaced paper ledgers in Indonesian logistics, then sold fleet AI on top

B2B SaaS for logistics: GPS tracking, dashboard cameras and fleet management software for trucks, buses and cold-chain vehicles across Indonesia.

That Indonesia's truck and bus operators would pay for software replacing paper dispatch — and that the telematics collected on the way would train predictive fleet AI.

US$1.5M seed from East Ventures (2021); US$6.5M Series A led by East Ventures (2022); Series A+ led by Granite Asia (2024); US$9M Series B led by Integra Partners with InnoVen Capital debt (2026).

Raymond Sutjiono and Hendrik Ekowaluyo studied mechanical engineering together at Purdue and worked at Ford before returning to Indonesia. They tried building hybrid motorcycles, pivoted to motorcycle trackers, then moved to B2B fleet software in 2017.

US$6.5M Series A from East Ventures in Jul 2022, by which point McEasy served 200+ clients and had grown 12x in 18 months; a Series A+ led by Granite Asia followed in Jun 2024; the company reached EBITDA profitability before its 2026 Series B.

Free trials and word of mouth moved paper-bound operators onto software in an industry with no incumbent digital competitor, not an expensive one to displace.

Hardware — the tracker — was the wedge that created recurring software revenue and, crucially, a proprietary telematics dataset competitors could not retroactively buy.

The founders' Ford discipline in vehicle systems gave them credibility with fleet owners and an edge in tracking hardware reliability on Indonesian roads.

Reaching EBITDA profitability before the Series B shifted the raise from survival financing to expansion capital on the company's own terms.

Selling software into pen-and-paper industries is a data play: the telematics you collect while digitizing become the training set for the AI product you sell next.

As of August 2026 McEasy is deploying its Series B into predictive ML across its product suite, Southeast Asian expansion, and working capital for secured enterprise contracts. The company runs fleet intelligence for buses, logistics providers and cold-chain operators from its Jakarta base, with nine years of accumulated vehicle telematics as the stated foundation for its AI layer. Backers across its four rounds — East Ventures, Granite Asia, Integra Partners, InnoVen Capital — remain positioned around a profitable Indonesian SaaS rather than a growth-at-all-costs marketplace.