Sorce's Tinder-for-jobs bet: AI applies for you; 25k interviews, 100M social views

Sorce is a swipe-first job app: users upload a résumé, swipe right on roles, and an AI agent fills out the application forms on the employer's career site, writes tailored cover letters and tracks outcomes.

Job search's bottleneck is the application grind, not discovery; users will hand applications to an AI agent, and candidate-side virality cracks the market first.

Three Nigerian founders — Oluwapelumi Dada (CEO), Daniel Ajayi (CTO) and David Alade — launched the app in August 2024, initially as Swype, after watching job seekers retype the same information across dozens of portals. Dada's widely shared founder story describes turning down Tesla and Dell offers to keep building.

Sorce grew almost entirely through organic social content: the founders filmed themselves explaining the product and accumulated over 100M TikTok/Instagram views with no paid marketing. It joined YC's Fall 2025 batch; by October 2025 it listed ~1.6M openings and claimed ~400,000 users, and by December 2025 it claimed 25,000+ interviews facilitated over a year. Reaction split: candidates flocked to it, while Futurism and X users called it parasitic — applying en masse and polluting an already AI-screened job market.

Still running: no meaningful revenue as of late 2025; the company dropped paid swipes and plans to monetize on the employer side like a job board, per co-founder David Alade (TBPN, 2025-12-03).

The bet is explicit and testable: candidates will delegate job applications to an AI agent, and enough volume creates its own marketplace.

Traction is specific and dated: 25,000+ interviews facilitated, 100M+ organic social views, 20M+ swipes and ~400,000 users across independent outlets.

The backlash documents the bet's risk: recruiters and critics see mass AI applications as pollution, an arms race that could trigger employer-side defenses.

It shows a two-sided marketplace entered from only one side — a repeatable pattern for consumer AI startups.

When a marketplace is stuck, hack one side: automate what users already do by hand, go viral on TikTok to build demand, and defer the employer side until you have an audience to sell.

As of 2026-09-02 Sorce is active per its YC F25 profile (founded 2024, six-person team, San Francisco). Its December 2025 strategy, per co-founder David Alade, was product-first: no meaningful revenue, a free swipe model, and employer-side monetization later. Independent coverage through late 2025 put users at roughly 400,000 and interviews facilitated at 25,000+; the company's own pages claim larger figures not independently verified here.