What the business is
A personal AI assistant you text on iMessage or WhatsApp — it handles orders, bookings, bills and reminders end to end.
The bet
That the consumer AI race is won by trust, not demos: a text-first assistant with its own phone, computer and wallet where nothing irreversible happens without your yes.
Starting capital
Undisclosed round at a $300M valuation (details not shared).
How it started
Brennan Erbz, Stafford Schlitt and Ammar Amdani started working on Tab earlier in 2026; Amdani frames it as replacing the family doctor or banker who knew you.
What has to be true
Capability is commoditising; Tab's bet is that the moat is being allowed in — no training on your data, cards in a vault, nothing irreversible without consent.
Texting on iMessage and WhatsApp meets users where they already are instead of fighting for another app install.
Its own phone number, computer and wallet turn an assistant into an agent that acts rather than advises.
What can be applied
When every competitor demos the same capability, the differentiator moves to what users dare hand over — and what you refuse to do with it.
Aftermath
As of 7 October 2026 Tab had just emerged from stealth, growing mostly by word of mouth, with a new product planned; funding details were not disclosed.
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