Aruna的3500万美元数字渔业赌注遭遇6000万美元融资失败和40%裁员

做的是什么生意

Aruna runs an integrated fisheries platform connecting small Indonesian fishermen to restaurants, retailers and exporters, with collection points for quality checks and logistics.

启动资金：Raised US$35M in a Series A in July 2021 (Prosus Ventures, East Ventures Growth Fund, SIG, AC Ventures, MDI, Vertex), Indonesia's largest agritech Series A at the time, on top of earlier seed rounds.

起因

Three Telkom University graduates founded Aruna in 2016 to help their fishing-industry families. They saw two problems: fishermen got unfair prices through long middleman chains, and they had no access to working capital. The platform aggregated orders, standardized quality and used transaction data for credit scoring.

经过

The 2021 Series A funded national expansion and by 2023 Aruna claimed over 55,000 fishermen and 150 supply points. But a planned US$60M round fell through at the last moment in 2023, and investor appetite for aquatech collapsed after the eFishery fraud allegations — one Indonesian VC said investors would avoid the sector entirely for a while.

结果

From December 2024 to January 2025 Aruna laid off roughly 40% of its workforce, calling it strategic restructuring. CEO Farid Naufal Aslam said tightening access to capital across agribusiness forced the cut; the company said it would keep operating.

可借鉴之处

一个必须建设实体物流才能兑现承诺的市场，穿着市场的外衣却是资本密集型；当资金枯竭时，固定成本网络成为负担。