档案库 · 电商与平台 · 战略决策 · 2019–2026
Cayena的食品批发市场赌注：3亿雷亚尔B轮融资，剑指巴西500城
Cayena押注巴西分散的餐厅供应链能在单一B2B市场平台上完成数字化；年销售额增长5倍，赢得由Bicycle Capital领投的3亿雷亚尔B轮融资。
Cayena
做的是什么生意
B2B wholesale marketplace connecting food suppliers with restaurants, hotels, bars and grocers: an online catalog of 50,000+ items, payment terms, next-day delivery via partner distributors, and embedded finance that guarantees supplier settlement.
启动资金：R$300M (~US$55M) Series B led by Bicycle Capital, announced 2024-09-17/18, with Picus Capital, FEMSA Ventures, Globo Ventures, Canary, Astella, Endeavor Catalyst, FJ Labs, Clocktower and Norte Ventures; earlier rounds of US$3.5M (September 2021) and US$17.5M (early 2022); Distrito/InfoMoney put total raised at about US$89.5M as of March 2026.
起因
Founded in 2019 in São Paulo by college friends Raymond Shayo, Gabriel Sendacz and Pedro Carvalho after separate careers in finance and private equity, Cayena started from a deliberate scan of industries: with consumer e-commerce well established, the founders identified food wholesale as a huge, poorly digitized B2B market. They built an asset-light marketplace that connects restaurants, bars, hotels, schools and caterers to suppliers while relying on existing distributors for physical delivery.
经过
Cayena raised US$3.5M in September 2021 and US$17.5M six months later, then invested heavily in an embedded financial layer: AI underwriting that analyzes more than 1,000 data points per credit decision, more than R$2B in available credit, and approval rates the company said were 50% above industry average — the mechanism that lets it guarantee supplier repayment even if a buyer defaults. Sales reportedly grew about five times per year from 2021, and by September 2024 Cayena said it was heading for roughly US$200M in sales for the year while operating in about 100 Brazilian localities with a 50,000-item catalog and customers including Heineken, FEMSA, Accor hotels, Outback Steakhouse and Fogo de Chão. The R$300M Series B, one of Brazil's largest rounds of 2024 and led by Bicycle Capital (Marcelo Claure's fund), funds expansion into 500 additional Brazilian municipalities over the following two years, plus retail-media and data-monetization products for large consumer-goods suppliers.
结果
Still running and scaling: Distrito's March 2026 unicorn report (covered by InfoMoney) lists Cayena as a Series B-stage potential unicorn with about US$89.5M raised, and no shutdown, exit or down round has been announced as of 2026-09-02.
背景
Cayena的赌注是，巴西的食品批发贸易——在拉丁美洲每年估计价值2000亿美元——将通过一个B2B市场平台实现数字化。公司于2019年在圣保罗由大学好友Raymond Shayo、Gabriel Sendacz和Pedro Carvalho在金融和私募股权领域工作后创立。他们有意选择B2B领域，因为消费者电商已经饱和，而餐厅、酒吧、酒店和杂货店仍然通过零散、信息不全的分销渠道采购。
该模式是轻资产：Cayena提供目录、订购和支付条款，而合作分销商负责配送；公司还嵌入自己的金融基础设施，即使买方违约也能保证供应商获得偿付。这一信用层建立在AI承销、超过1000个数据点之上，使公司从2021-2022年的350万美元和1750万美元融资，发展到自2021年以来销售额每年增长约5倍——2024年预计收入约2亿美元，覆盖约100个地区，目录商品5万多种，客户包括Heineken、FEMSA、Accor、Outback和Fogo de Chão。
2024年9月，Cayena完成了由Bicycle Capital（由前软银高管包括Marcelo Claure创立的基金）领投的3亿雷亚尔（约5500万美元）B轮融资，参投方包括Picus Capital、FEMSA Ventures、Globo Ventures、Canary、Astella、Endeavor Catalyst、FJ Labs、Clocktower和Norte Ventures——这是当年巴西最大的融资之一——用于扩展到500个市镇并开发零售媒体产品。Distrito 2026年3月的报告仍将Cayena列为拉丁美洲最有可能成为下个独角兽的公司之一，融资约8950万美元，因此最初的赌注仍在更大规模上经受考验。
这件事要成立，得有什么
- 清晰的时间线：2019年创立，2021-2022年融资350万美元和1750万美元，年销售额增长约5倍，然后2024年9月完成3亿雷亚尔B轮融资，并于2026年被列为潜在独角兽。
- 逆向赌注具体明确：数字化B2B食品批发，而不是再做B2C市场平台，并通过充当每笔交易的金融担保人来取胜。
- 发展势头具体：2024年预计销售额约2亿美元，覆盖约100个地区并扩展至600个，商品超过5万种，信贷投放超过20亿雷亚尔，并有具名企业客户。
- 结果在进展中：仍作为潜在独角兽扩张，无退出或关闭报道。
可借鉴之处
在模拟批发市场中，同时提供支付保障并拥有交易数据的平台能赢得网络效应——所以它不仅是一个市场平台，还必须成为借贷和数据业务。
后续进展
截至2026年9月2日，Cayena仍在运营和扩张：没有退出、关闭或降级融资的报道，Distrito 2026年独角兽报告（InfoMoney于2026年3月4日报道）仍将其列为拉丁美洲最有可能达到10亿美元估值的12家公司之一，B轮阶段融资约8950万美元。公司从约100个巴西市镇扩展到600个的计划以及为大型食品供应商提供的零售媒体/数据产品仍在进行中。
资料来源
- Startup de atacado Cayena acerta Série B liderada pela Bicycle, de Marcelo Claure
- Cayena capta R$ 300 milhões em rodada Série B com Coca-Cola
- Startups: Brasil lidera lista de potenciais unicórnios da América Latina em 2026
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