Cubbo的城市履约赌注：墨西哥城下午5点截单、巴西扩张，如今拿下Natura物流

做的是什么生意

Cubbo is a LatAm e-commerce fulfillment operator: it runs small urban warehouses (micro-fulfillment centers), picks and packs shoebox-or-smaller non-perishables, and partners with last-mile couriers so brands can offer same-day delivery without building logistics.

启动资金：US$4M seed (Nov 2021) led by SV Latam Capital with Bragiel Brothers and BluStone; undisclosed pre-Series A (2022) including Gerdau Next Ventures and Gaingels

起因

Brian York (born in Bogotá, raised in Boston) and Josu Gurtubay, who had worked together in third-party logistics, founded Cubbo in January 2021. They bet that LatAm brands — with roughly 20% of sales already direct-to-consumer, per York — wanted Amazon-grade delivery without surrendering customer data and margins to marketplaces.

经过

Raised a US$4M seed in November 2021 and launched in Mexico, then Colombia. By mid-2022 the company claimed a 274% revenue increase since the seed announcement, profitability, and an undisclosed pre-Series A including Gerdau Next Ventures, after acquiring São Paulo logistics firm DedaLog in March 2022 and planning new warehouses in Bogotá, São Paulo and Rio.

结果

Still running and scaling into Brazil: by 2025 Cubbo operated fulfillment centers in São Paulo, Rio de Janeiro and Rio Grande do Sul, was hired to run Natura's e-commerce and direct-sales logistics for the state, and had customers paying for its own warehouse software (Invoka interview, Nov 2025).

可借鉴之处

就近是物流护城河：城区库存比对手当日达截单更晚，同一套打法——小型城市中心加本地伙伴如DedaLog——跨市场复制。