档案库 · 物流与供应链 · 产品决策 · 2021–2026
Freshflow：生鲜货架需要专属AI——Reimann Investors押注1000万美元
两位在Entrepreneur First相识的创始人从零开始为易腐商品打造了订货AI，随后获得了Reimann Investors领投的1000万美元A轮融资。
Freshflow
做的是什么生意
Freshflow, founded in Berlin in 2021, sells an AI platform that automates daily replenishment ordering in grocery stores' fresh departments. Its in-house, fresh-native stack models demand, infers actual inventory, predicts spoilage and routes supplier orders, and store staff use an app that tells them what to order, from which supplier and in what quantity. The company says it is live at nine leading grocery retailers in Germany and France, including merchants within EDEKA, Carrefour, Intermarché and Stroetmann groups, and plans to extend from fresh produce to meat, bakery and in-store production, then upstream into warehouse and distribution-centre replenishment.
启动资金：Series A of $10M announced June 2026, led by Munich-based Reimann Investors, with Capnamic, caesar., World Fund, Venture Stars and Catatumbo Capital re-investing and IBB Ventures joining. Earlier: a €1.7M seed in 2022 led by Capnamic and World Fund, and a €6.5M round that closed in May 2025, per PitchBook.
起因
Avik Mukhija, a machine-learning scientist who had built and sold AI for grocery retailers, and Carmine Paolino, also an ML scientist, met at Entrepreneur First and decided to attack supermarket fresh-food waste; Freshflow was founded in Berlin in 2021. A €1.7M seed round in 2022, led by Capnamic and World Fund, funded early deployments with one of Germany's largest grocery retailers, and the founders' stated aim was to rebuild fresh replenishment from first principles rather than bolt fresh onto dry-goods forecasting, which the industry had tried and shelved for decades.
经过
Freshflow spent five years building its fresh-native AI in-house and taking it into stores: the app guides staff on what to order each morning, and the company claims up to 30% less spoilage, 2–4% more revenue and around 93% acceptance of its recommendations. A €6.5M round closed in May 2025 with the same core investors, and by 2026 Freshflow was in daily operations at nine retailers in Germany and France, including merchants inside EDEKA, Carrefour, Intermarché and Stroetmann groups. In June 2026 it announced a $10M Series A led by Reimann Investors, with all prior investors re-upping and IBB Ventures joining.
结果
As of the June 2026 round, Freshflow is scaling category by category: meat, bakery and in-store production by Q4 2026, then warehouse and distribution-centre replenishment, with 30+ hires planned across Berlin and Paris. It says it will deepen DACH and France and expand into further European markets from 2027. The performance numbers are company-reported, no revenue or profitability is disclosed, and the leap from a store-level ordering tool to a control system for the whole fresh supply chain is still unproven.
背景
Freshflow于2021年在柏林由Avik Mukhija和Carmine Paolino创立，两位机器学习科学家在Entrepreneur First相识，并选择解决超市生鲜食品浪费问题。2022年由Capnamic和World Fund领投的170万欧元种子轮融资支持了早期部署，两人的战略是从第一性原理重建生鲜补货，而不是将生鲜功能附加到干货预测系统上——这个行业尝试了几十年，却悄悄搁置了。
产品是一个生鲜原生的AI技术栈：包括需求模型、库存推断、损耗预测和供应商路线规划，均针对易腐商品内部构建，并以App形式呈现，门店员工每天早晨使用它来决定订什么、向谁订、订多少。Freshflow的论据具有结构性意义——生鲜库存对任何ERP系统来说实际上都是未知的，保质期以天计，散装农产品没有条形码，每个门店每天有数百个订货决策，因此为罐头和包装商品设计的通用预测工具根本行不通。
2026年6月，Freshflow宣布获得由慕尼黑Reimann Investors领投的1000万美元A轮融资，Capnamic、caesar.、World Fund、Venture Stars和Catatumbo Capital均跟投，IBB Ventures新加入。公司声称其平台已在德国和法国的九家杂货零售商投入使用，每门店损耗降低高达30%，收入增加2–4%，门店员工对AI推荐的接受度达93%，而传统预测系统的行业标准为50–60%。
这笔资金将用于将AI从生鲜果蔬扩展到肉类、烘焙和店内加工（2026年第四季度），将平台从门店向上游推进到仓库、配送中心和生产商，并在柏林和巴黎增加30多个职位。所有业绩声明均为公司自行报告，未披露收入或盈利能力；开放的问题是：在杂货商或预测行业巨头自主研发之前，一个门店层面的订货助手能否发展成为欧洲生鲜供应链的控制系统？
这件事要成立，得有什么
- 通用工具对垂直领域来说已被证明是错误的：二十多年的干货订货自动化从未解决生鲜问题，因为保质期、无标签农产品和未知库存打破了其假设。
- 生鲜原生组件是可防御的技术栈：从零开始构建需求、库存推断、损耗预测和供应商路线规划，没有回收利用的干货系统层，让老牌企业无从复制。
- 货架前的信任是护城河：接受度约93%，而行业标准为50–60%，员工每天都会采纳AI的建议，这正是模型不断从实际店铺中学习的方式。
- 连续资本的复用是关键信号：Capnamic、World Fund、caesar.、Venture Stars和Catatumbo在三轮融资中持续跟投，基于相同的门店层面数据，而非依靠转型故事。
可借鉴之处
不要对垂直领域进行强行改造：二十年来，通用预测系统在生鲜上一直行不通，因为易腐商品本身不符合其模型；要为垂直领域专门构建，门店员工才会真正采纳推荐。
后续进展
截至2026年6月，Freshflow正在部署其1000万美元A轮融资，将AI从果蔬扩展到肉类、烘焙和店内加工（定于2026年第四季度），向仓库和配送中心上游推进，并在柏林和巴黎招聘30多人。当前服务德国和法国的九家杂货零售商，计划从2027年起扩展到其他欧洲市场。公司声称的数据——损耗降低高达30%，收入增加2–4%，员工接受度93%——均为公司自行报告，未披露收入，门店层面的订货工具能否成为欧洲生鲜供应链的控制系统仍有待验证。
资料来源
- AI-powered grocery ordering platform Freshflow raises €1.7m to save retailers time, money and stock
- Freshflow brings AI to Europe's fresh aisles and closes $10M Series A
- Freshflow - $10M Series A - led by Reimann Investors
- Berlin-based Freshflow raises $10M series A to cut food waste with AI
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