Freshket押注整顿泰国食品供应链，获Mama方便面母公司800万美元投资

做的是什么生意

Freshket is a Bangkok food-supply platform that sources fresh produce, dry goods and kitchen essentials from farmers and suppliers and delivers them daily to restaurants, hotels and food businesses.

启动资金：Raised US$23.5M Series B led by PTT Oil and Retail (OR) in May 2022, plus a US$3M Series A led by Openspace Ventures in 2020 and seed funding from 500 TukTuks.

起因

Paniangwet and co-founder Tuangploi Chiwalaksanangkoon launched Freshket in 2017 after seeing how tedious and manual Thailand's produce trade was. The platform connected farmers and processors directly with restaurants, cutting out middlemen and giving restaurants predictable supply, late-night ordering and consolidated billing.

经过

Openspace led a $3M Series A in 2020, then OR, Betagro Holding, ORZON and Volta Circle joined a $23.5M Series B in May 2022, by which point Freshket was moving about 100 million baht of produce a month — three times the volume of its Series A days. In December 2024 it raised $8M led by Thai President Foods (Mama instant noodles) and Kliff Capital, with existing investors returning.

结果

Freshket serves over 26,000 restaurant customers in Bangkok from a catalogue of 10,000+ items with a claimed 99% service-quality rate, and said food-service revenue grew 40% ahead of the latest round. The TFMAMA tie-up is explicitly strategic: the noodle giant wants new routes to food businesses beyond its core consumer business.

可借鉴之处

那些在自己数字化的行业中摸爬滚打的创始人，从解决工作流程开始；Freshket的优势在于Paniangwet的加工中心，而非软件。