Kueski的无卡BNPL押注：到2025年8月亚马逊墨西哥支付量达300万，每月新增用户25万

做的是什么生意

Kueski is a Mexican consumer lender founded in Guadalajara: data-driven personal loans plus Kueski Pay, a biweekly-installment BNPL product offered without a credit card, embedded in merchants such as Amazon Mexico.

启动资金：US$202 million Series C in December 2021, led by StepStone Group and Victory Park Capital.

起因

Adalberto Flores Ochoa founded Kueski in Guadalajara in 2012. The company spent its first decade making fully digital personal loans in a market where most transactions are cash and a majority of consumers have no credit card; by January 2024 it reported about 15 million loans approved and 620 employees, and it had launched its BNPL product Kueski Pay around three years earlier. A US$202 million Series C in December 2021 was led by StepStone Group and Victory Park Capital.

经过

In February 2024 Amazon Mexico became the first Amazon marketplace in Latin America to offer a BNPL option, switching on Kueski Pay for purchases split into two to twelve biweekly payments with no card required. Volume reached 1 million Amazon BNPL transactions by December 2024 and 3 million by August 2025, an eight-month tripling, with an average ticket around 2,500 pesos and four-fortnight terms the most chosen. Kueski says it adds about 250,000 new users a month, that about a fifth of loan customers opened their first bank account to receive a loan, and that it has granted more than 30 million loans since 2012; Mexico's Economy Ministry gave Kueski a 'Hecho en México' seal in June 2025.

结果

Still private and Mexico-focused; executives argue BNPL will grow from 1–2% of Mexican e-commerce toward 15% as global players enter, with Kueski's local fraud models and no-card model as the defense.

可借鉴之处

在消费者已经购物的场景中放贷：十年的专有信贷数据只有在Kueski嵌入亚马逊结账流程时才产生价值，将商户流量转化为自己的贷款量。