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The archive · Money & Fintech · Strategic decision · 2021–2026

SeaBank: a digital bank tops Indonesia's App Store

Sea Group's Indonesian digital bank took #1 on the country's overall App Store free chart in Sept 2026, on 35M customers and a tripled quarterly profit.

SeaBank (PT Bank SeaBank Indonesia)

The betThat an app-first bank, embedded in Shopee and priced like a consumer product, can outrank e-wallets and incumbents and become Indonesia's default daily-money app.Scaling

What the business is

SeaBank is the Indonesian digital bank of Sea Group, built by acquiring Bank Kesejahteraan Ekonomi and renaming it Bank SeaBank Indonesia in February 2021. It offers savings and time deposits, consumer credit, transfers, QRIS payments and bill pay, and links directly to Shopee accounts.

How it started

Sea Group entered Indonesian banking in 2021 by acquiring Bank Kesejahteraan Ekonomi (BKE), a small licensed bank, renaming it Bank SeaBank Indonesia in February 2021 and launching it as a digital bank in July 2021. The bet was that Indonesia's underbanked mass market would bank on a phone if the product were cheap, fast and already inside the commerce they did daily on Shopee.

What happened

The bank grew through free transfers, high deposit rates, QRIS and bill payments and Shopee integration, passing 30M customers by the end of March 2026 — five years after launch — with more than 13M daily transactions and over Rp6T daily turnover that month, then reaching 35M customers and Rp7.1T daily turnover by June 2026. H1-2026 net profit reached Rp749.26B (+250% YoY), with loans up 53.1% to Rp39.81T, deposits up 47.6% to Rp41.8T (CASA at 69.6%), gross NPL at 1.65%, ROE at 23.64% and ROA at 3.9%. It opened a ninth branch in Medan in May 2026 to reach unbanked customers and was named to Forbes' World's Best Banks 2026.

How it ended up

Still scaling as of 2026-09-02: the app held #1 on Indonesia's overall App Store free chart, ahead of every wallet and bank app, in a market where most finance-app leaders are losing download volume. Open questions are whether chart-topping acquisition is sticky beyond Shopee-linked promotions and rate offers, and whether SeaBank's ~95% loan-to-deposit ratio and rising impairment charges stay manageable as credit competition intensifies.

Background

SeaBank is the Indonesian digital bank of Singapore-based Sea Group, created when Sea acquired the small licensed Bank Kesejahteraan Ekonomi, renamed it Bank SeaBank Indonesia in February 2021 and relaunched it as a phone-first bank in July 2021. Rather than advertise a new banking brand, the product was built into commerce users already did: transfers and bill payments inside the app, QRIS at merchants, and direct links to Shopee accounts for checkout and payments.

The growth is visible on the app charts themselves. On the 2026-09-02 snapshot SeaBank was the #1 top-free app on Indonesia's overall App Store chart — above GoPay, ChatGPT, DANA and Shopee — with a 4.9 rating from roughly 328K reviews. AppTweak counted 15.3M downloads across the App Store and Google Play in the May 2025–April 2026 window, making SeaBank the #4 finance app in Indonesia and the only major banking app with positive year-on-year download growth (+18.8%) while DANA, ShopeePay, GoPay, BRImo and Livin by Mandiri all declined.

The chart position tracks business fundamentals: SeaBank passed 30M customers by the end of March 2026 — its fifth year — with more than 13M daily transactions and over Rp6T in daily money turnover that month, then reached 35M customers and 16.8M daily transactions with Rp7.1T daily turnover by June 2026. Net profit was Rp749.26B in H1 2026 (+250% YoY) and Rp373.7B in Q2 alone (+219% YoY), while loans grew 53.1% to Rp39.81T, deposits grew 47.6% to Rp41.8T with CASA at 69.6%, gross NPL held at 1.65% and ROE reached 23.64%.

SeaBank opened a ninth branch, in Medan, in May 2026 to serve unbanked customers, and was named to Forbes' World's Best Banks 2026. As of 2026-09-02 it is still scaling, with the unresolved test being whether downloads translate into durable deposits once promotions and rate offers ease, and whether a ~95% loan-to-deposit ratio plus rising impairment charges keep the unit economics as clean as the 2026 results suggest.

What has to be true

  • The app is the growth engine: SeaBank was the only major banking app in Indonesia with rising downloads (+18.8% YoY) while the big wallets and incumbent bank apps all shrank.
  • Ecosystem distribution beat brand advertising: being inside Shopee checkout, QRIS and daily bill payments made the bank a habit, not a monthly-balance visit.
  • Consumer-product pricing — free transfers and high deposit rates — turned a commodity banking service into something users actively recruit for.
  • A licensed rural-bank shell let Sea launch quickly and branch-light, reaching 35M customers with nine physical branches while keeping costs low (CIR 21.1%).

What can be applied

A bank can grow like a consumer app: SeaBank outranked shrinking rivals by making transfers free and embedding itself in Shopee, turning a banking utility into a daily-money habit.

Aftermath

As of 2026-09-02 SeaBank holds #1 on Indonesia's App Store free chart and is the fastest-growing major finance app in the country, with 35M customers, Rp749.26B H1-2026 net profit, a 23.64% ROE, a ninth branch in Medan and a Forbes World's Best Banks 2026 listing. The open risks are competitive — ShopeePay, GoPay and DANA still command more download volume — and financial: with a ~95% loan-to-deposit ratio and rising impairment charges, the quality of the loan book, not the app chart, decides whether the profitable growth lasts.

Sources

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