Eternal的District：出门玩有自己的App，到FY26每季度赚2.77亿卢比

做的是什么生意

Eternal's District is an Indian 'going-out' platform: table reservations and dining out plus movie, sports and concert ticketing through the District app, assembled from Zomato's dining-out listings and the Paytm entertainment-ticketing business Eternal bought in August 2024.

启动资金：Eternal paid ₹1,260 Cr in August 2024 to acquire Wasteland Entertainment (Paytm's movies and events ticketing business) from One97 Communications.

起因

Eternal (then Zomato) had spent years arguing that food delivery's habit would not stretch to booking a movie or a table, and in August 2024 it bought Wasteland Entertainment from One97 Communications for ₹1,260 Cr, taking Paytm's movies and events ticketing business into its 'going-out' ecosystem alongside its dining-out listings — the supply base for a rival to India's ticketing incumbent.

经过

District scaled through FY26: revenue rose 118% year on year to ₹207 Cr in Q1 FY26 (66% like-for-like), the app added retail-store and activity listings, and management quantified the habit — about 2 million monthly transacting customers, roughly two transactions a month at ₹1,700+ net AOV, revenue of over ₹160 per order. CEO Deepinder Goyal called going-out an ₹8,000 Cr annualised net-order-value business, about 20% of the size of food delivery plus quick commerce, and the CFO projected it could reach $3 Bn in annual NOV with $150 Mn of adjusted EBITDA within five years — while District's adjusted EBITDA loss widened to ₹54 Cr in Q1 FY26.

结果

By Q4 FY26 District revenue had grown 21% year on year to ₹277 Cr, and in April 2026 Eternal restructured to make the unit self-contained: it transferred District's technology stack and identified employees to its wholly owned subsidiary Wasteland Entertainment for ₹24.19 Cr, sharpening the focus of each vertical as the going-out engine kept losing money but growing faster than the parent's food delivery.

可借鉴之处

一个习惯可以在被证明之前就被分离出来：买下缺失的供应，推出专门品牌，在重复使用复合增长时持续投入亏损。