Double Fine的Kickstarter豪赌：粉丝会为沙弗的冒险游戏买单，无需发行商

做的是什么生意

Double Fine Productions, founded in 2000 by Tim Schafer (Day of the Tentacle, Grim Fandango, Psychonauts, Brutal Legend), makes games; in 2012 it asked Kickstarter backers to fund a new point-and-click adventure developed publicly with a documentary series.

启动资金：No publisher or outside capital: a $400,000 Kickstarter goal, with 87,142 backers pledging $3,336,371 by close on 2012-03-14.

起因

Double Fine Productions, founded in 2000 by adventure-game veteran Tim Schafer, had spent a decade making critically praised titles like Psychonauts, Brutal Legend and Costume Quest. Its campaign page argued that even a simple Xbox LIVE Arcade title can cost $2-3 million, and that publisher or lender money comes with strings that can pull a game off course or cancel it. So in 2012 Double Fine proposed becoming the first major studio to fully finance its next game through Kickstarter: a downloadable point-and-click adventure made under public scrutiny and documented by 2 Player Productions with monthly video updates for backers.

经过

The campaign opened on 2012-02-09 with a $400,000 goal and hit 100% in just over eight hours; the Hacker News thread that day reported over $1M in under 24 hours and drew 229 points and 63 comments. Stretch money expanded the plan — PC, Mac, Linux, iOS and Android; Steam codes and DRM-free versions; French, Italian, German and Spanish localization; a documentary soundtrack; and new rewards including boxed special editions and original art. When pledges closed on 2012-03-14, 87,142 backers had pledged $3,336,371.

结果

The bet cleared its bar by a wide margin: $3,336,371 from 87,142 backers — 8.3 times the $400,000 goal — over the 33-day funding period, with game tiers estimated for October 2012 delivery and the campaign page pointing backers to Double Fine's site for production progress.

可借鉴之处

让观众参与制作过程，而不仅仅是最终产品：纪录片更新、支持者投票和参与，将40万美元的目标变成了334万美元。