Eratani豪赌620万美元：一站式平台赢得印尼稻农

做的是什么生意

Jakarta-based, end-to-end platform for rice smallholders: working-capital financing, agricultural inputs with agronomist guidance, field data, and output sales to rice millers.

启动资金：Oversubscribed $3.8M seed (Dec 2022, led by TNB Aura with AgFunder, Trihill Capital and B.I.G. Ventures) and a $6.2M Series A (April 2025, led by Clay Capital with TNB Aura, SBI Ven Capital, AgFunder, Genting Ventures and IIX).

起因

Eratani was founded in Jakarta in 2021 by Andrew Soeherman, a former Gojek executive whose family worked in agriculture, with Kevin Laksono and Angles Gani. Soeherman saw that about 29% of Indonesia's workforce farms but most smallholders are isolated from financing, inputs and buyers, and that most agritech startups only served the downstream half of the cycle.

经过

The company grew from an upstream input business into an end-to-end management platform: Agri Financing, Agri Inputs with agronomist support, and Agri Output, a market-price channel to rice millers. An oversubscribed $3.8M seed round closed in December 2022, when Eratani reported more than 10,000 farmers managing 8,000 hectares; by its April 2025 Series A it claimed 34,000+ farmers across Java and Sulawesi, 13,000+ hectares, 600 agri-kiosks and 70 rice milling units, with yields up 29% and incomes up 25% in 2024.

结果

As of 2025-04-20 Eratani is scaling on a $6.2M Series A led by Singapore's Clay Capital, with participation from TNB Aura, SBI Ven Capital, AgFunder, Genting Ventures and IIX. The raise came as Indonesian agritech fundraising slumped after the eFishery collapse, and the company says it will focus on precision agriculture, on-farm mechanization and sustainable practices rather than rapid expansion.

可借鉴之处

在追求农场之前先击败非正规放贷者：Eratani用数据支持的融资取代了每月20%的农资贷款，其他所有服务都基于这个最初的信任决策。