After a China retreat, Singapore's Select Group expanded Southeast Asia properly
Select Group's 2005 China canteen venture failed in four years; its second bet — researched, adapted, agency-assisted — put 27 stores in three SEA hubs.
사례 읽기startups.centerCASESTUDIES.CHAT 아카이브
모든 기업에는
시작이 있습니다.
기업이 시작하고 자리를 잡으며 이후의 과제에 맞선 과정을 살펴보세요.
전체 아카이브는 앱에서기사는 영어와 중국어 간체로 제공됩니다. 아래 제목과 본문은 게시된 언어 그대로 표시됩니다.
게시된 사례
2,000 게시된 사례 · 정기 업데이트Samsung's four finance arms built one app, Monimo — and it stalled at 2.2M MAU
Samsung Life, Fire & Marine, Securities and Card launched a unified app with 25M potential users; a missing MyData licence and no control tower left it at 2.2M.
사례 읽기Plynk touted a record €25M Series A, then missed the milestone and froze
Plynk's €25M round was released only in tranches against metrics; when it missed, the money stopped, staff went unpaid and signups froze.
사례 읽기Ora Pharm turned cannabis red tape into a business: processing and export for others
Waikato's Ora Pharm launched processing-and-export services for other cultivators and became the sole NZ supplier on AI trading platform CanXChange.
사례 읽기OpenAI's ChatGPT for Teens promised safeguards — Common Sense rated it unsafe
Common Sense Media found engagement cues persisted even in crisis conversations, and break reminders appeared just twice in nearly 2,000 prompts.
사례 읽기Balaji Srinivasan built his network-state school inside Malaysia's $100B ghost city
Nearly 400 students pay from $1,500 a month in Forest City — a failed megacity at 2% of its planned population — to beta-test Srinivasan's startup societies.
사례 읽기Chile's Mundo spent $2.5M to become an MVNO on Telefónica's network
The fixed-line group with Chile's second-largest fiber network added a fourth product — mobile — betting on bundles and fair prices in a brutal market.
사례 읽기Meesho shut its Superstore grocery bet in 90% of cities a year after launch
Meesho's grocery vertical, rebranded in April with a 12-state pledge, was shut in over 90% of cities by August; about 300 staff lost jobs.
사례 읽기Kakao's Kanana AI agent faded to 66 installs a day after launching outside KakaoTalk
Korea's chat giant launched its group-chat AI as a standalone app — daily installs fell from a 19,000 peak to double digits within five weeks.
사례 읽기Future Retail's fourth e-commerce attempt: the Future Pay wallet became a superapp
A week into India's Covid lockdown, Kishore Biyani converted a 2016 wallet app into a shop-from-BigBazaar superapp — his fourth try at e-commerce.
사례 읽기European Sleeper's Brussels-Venice maiden run stalled at the Italian border
The Dutch-Belgian startup's new five-country sleeper — launched with EU fanfare — couldn't enter Italy on night one; passengers switched trains in Innsbruck.
사례 읽기ElasticRun wound up its nine-month urban pilot to double down on rural FMCG
After cities like Delhi, Bhopal and Indore proved too cash-hungry, the SoftBank-backed B2B startup retreated to the rural business that is 98% of revenue.
사례 읽기Capillary burned its $15.5M round in 18 months, then shut four markets (interview)
Flush with Sequoia and Norwest money, the SaaS startup opened 10 countries at once, came within 15 days of zero, and shut four of them (interview).
사례 읽기Bskin bet bee actives could carry a skincare brand — and won Indonesia first
A lawyer-turned-founder built HDI's bee-active skincare line Bskin; its biggest sales came from Jakarta and Surabaya, not Singapore.
사례 읽기ARN's $200M bet that Sydney's top radio show would work in Melbourne failed
ARN signed Kyle and Jackie O to a $200M deal and piped the Sydney show into Melbourne; Melbourne ranked it 8th and the partnership imploded.
사례 읽기Allbirds' first non-shoe product: socks made of plants, wool and recycled bottles
In August 2019 the US$1 billion wool-shoe unicorn launched Trino socks, betting its materials-first formula could stretch beyond one product.
사례 읽기WeWork signed a 10-year Auckland lease, announced it loudly — then exited silently
Eight floors of Queen Street were promised to 1,300 kiwi workers; the renovations never happened and the pullout came with no press release.
사례 읽기Virgin Mobile Chile rode out a price war by aging with its customers
The MVNO fell from 360,000 subscribers to 196,542 under WOM's price war, then pivoted to data-heavy 20-40s and SME IoT to claw back to 217,000.
사례 읽기Loob scaled Tealive to 800 stores on Creador's stake before any IPO
Southeast Asia's biggest bubble-tea chain by store count took Creador's 30% in 2021, deferred its IPO, and targeted 1,000 Malaysian stores by 2024.
사례 읽기Tata and Tesco's Star bet on Indian grocery — 16 years on, it had 57 stores
India's biggest conglomerate and one of the world's largest grocers ended up with 3.6% of Reliance Retail's grocery revenue and 5% of DMart's topline.
사례 읽기