Lemon的加密日常下注：500万用户、盈利、2000万美元B轮融资瞄准拉美

做的是什么生意

Argentine fintech whose Lemon Cash app combines pesos and crypto in one wallet, with a dual Visa prepaid card that pays cashback in Bitcoin.

启动资金：US$50K from family and friends at founding (2019); US$16.3M round led by Kingsway Capital (2021); US$66M total raised by Oct 2025, including the US$20M Series B co-led by F-Prime and ParaFi

起因

Founded in Buenos Aires in 2019 by Marcelo Cavazzoli and Borja Martel with US$50,000 from family and friends, betting that Argentines — living with inflation and capital controls — would embrace an app where pesos and bitcoin live side by side; it was Argentina's first dual-currency crypto app.

经过

Raised US$16.3M in 2021 led by Kingsway Capital, with Coinbase Ventures, Draper Associates, Valor Capital and Banco Supervielle among backers; launched the dual Visa Lemon Card with Bitcoin cashback; survived the 2022 crypto bear market and became profitable; entered Peru, adding 1M users and 150,000+ Visa cards in under a year; added Bitcoin to its corporate treasury in April 2025.

结果

Still running and expanding: the Oct 2025 US$20M Series B, co-led by F-Prime and ParaFi, funds entry into Colombia, Mexico and Chile, a Brazil relaunch, and a goal of 10M users within 12 months.

可借鉴之处

金融产品要贴近用户生活才能胜出：Lemon让加密货币在日常比索交易中变得可用，而阿根廷的通胀完成了获客。