档案库 · 电商与平台 · 战略决策 · 2015–2025
Rappi:拉美超级应用赌注终获回报——连续四个季度盈利,筹划2026年IPO
哥伦比亚的Rappi(2015年成立)将配送业务打造为拉美超级应用,实现盈亏平衡,如今连续四个季度盈利,同时考虑2026年IPO。
Rappi
做的是什么生意
Rappi is a Colombian on-demand delivery and services super-app: food, grocery and courier delivery, quick commerce (Turbo, under 10 minutes), fintech and travel, operating across nine Latin American countries and more than 350 cities.
启动资金:More than US$2.2B raised from Sequoia Capital, T. Rowe Price, Andreessen Horowitz and SoftBank Group (Bloomberg Línea); a US$100M debt round from Kirkoswald Private Credit and Santander in August 2025, and a US$25M convertible note from Amazon in September 2025 with warrants for up to 12% of the company (LatamList).
起因
Rappi was founded in Colombia in 2015 by Simón Borrero together with Sebastián Mejía and Felipe Villamarín, and scaled an on-demand delivery app across Latin America: by 2024 it claimed 30M+ users in nine countries and more than 250 cities, and TIME's 2024 list of the world's 100 most influential companies found it fresh off its first break-even year.
经过
Rappi raised more than US$2.2B from investors including Sequoia Capital, T. Rowe Price, Andreessen Horowitz and SoftBank Group, and kept widening the offer: Turbo quick commerce (under-10-minute deliveries growing more than 100% a year in most markets), fintech — RappiCard launched in Mexico with Banorte in January 2021 — and travel. For years the doubters said the subsidized model could never work and the company would fail; in September 2024 Borrero told the press an IPO was being prepared within a year, and by 2025 he framed any listing as a question of market windows.
结果
Bloomberg Línea reported in May 2025 that Rappi had been profitable for four consecutive quarters with positive EBITDA, reinvests 100% of its profits, needs no new private capital, and could find conditions for a 2026 listing. In April 2025 it sold the RappiCard Mexico operation to Banorte for US$50M while keeping a 15-year commercial partnership that still pays it commissions; it added US$100M of debt in August 2025 and an Amazon convertible note with warrants for up to 12% in September 2025, and said it was considering three more markets, probably in Latin America, not the US or Europe.
背景
Rappi的赌注是拉美将整合到一个按需超级应用。2015年由西蒙·博雷罗、塞巴斯蒂安·梅希亚和费利佩·维利亚马林在哥伦比亚创立,将食品和杂货配送、快递、即时零售、金融科技和旅行服务扩展到整个地区,并从红杉资本、T. Rowe Price、Andreessen Horowitz和软银集团筹集了超过22亿美元。
在那个十年的大部分时间里,这些数字看起来像无底洞——怀疑者称该模式不可能成功,公司注定会失败,而2024年9月一年内IPO的计划随着美国科技股上市窗口关闭而落空。转变来自运营深度:Turbo的十分钟以内配送在多数市场年增长超过100%,金融产品如RappiCard(自2021年1月起与墨西哥Banorte合作)在配送基础上增加了经常性收入。
到2025年5月,博雷罗表示Rappi已连续四个季度盈利,EBITDA为正,并将利润100%再投资,无需新的私募资本,如果窗口重新打开,可能在2026年底上市。2025年,它将以5000万美元将墨西哥RappiCard出售给Banorte,保留15年商业合作,获得1亿美元债务,并欢迎亚马逊通过2500万美元可转换债券及最高12%的认股权证加入。
这件事要成立,得有什么
- 区域优先战略:Rappi没有进入美国或欧洲,而是专注于拉丁美洲——到2025年覆盖九国及350多个城市——在本地建立密度,避免与全球巨头正面交锋。
- 平台收入分层:食品配送、Turbo即时零售和金融科技提高了用户使用频率和客单价,直至经济模型转为正。
- 盈利作为资本策略:连续四个季度盈利让Rappi拒绝稀释性的私募轮次,出售资本密集型的RappiCard同时保留佣金,并等待IPO窗口。
- 战略耐心与过桥融资:1亿美元债务和亚马逊可转换债券为等待公开市场提供了支持,而不放弃控制权。
可借鉴之处
在拉美配送领域,密度胜于烧钱:单一超级应用将食品、即时零售和金融科技复合盈利——胜者再投资并选择其IPO窗口。
后续进展
截至2025年9月,Rappi保持私营且盈利:2025年5月报告的连续四个季度盈利,利润100%再投资,覆盖超过350个城市,并可能在市场条件允许时上市——博雷罗将时间指向2026年底前后。它正在考虑新增三个拉丁美洲市场,排除美国和欧洲,并将美国科技股上市视为其公开上市触发因素。风险提示:IPO窗口在2025年仍然关闭,战略仍依赖拉美经济,且全部利润再投资的做法延迟了对投资者的回报。
资料来源
- Rappi reinveste 100% do lucro para crescer mais e avalia IPO em 2026, diz CEO
- Amazon acquires stake in Rappi
- Nubank and Rappi featured in TIME's 100 Most Influential Companies of 2024
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