ReverseTok豪赌：网红AI数字分身能否登顶韩国应用商店

做的是什么生意

ReverseTok is a Korean AI influencer platform where fans chat by text or voice, join missions, and make 1:1 AI video calls with digital twins of real creators, with premium rights to call the actual influencer.

启动资金：₩8 billion (~US$5.5M) announced Dec 2025: SB Partners ₩2B tranche and SmartStudy Ventures ₩6B tranche, with later tranches to follow

起因

Seoul-based Highmaru, previously an AI and visual-content company, hired Jaeil Seo — a former Samsung SDS executive vice president who ran overseas subsidiaries in Europe and Southeast Asia — to lead the pivot into ReverseTok. Seo's thesis: influencer content is one-directional and creators have physical limits on how many fans they can serve, so an AI twin that preserves the creator's persona can turn fandom into an always-on relationship.

经过

In December 2025 ReverseTok closed ₩8 billion from SB Partners and SmartStudy Ventures, and Highmaru signed a strategic partnership with Japan's in2x, an AI storytelling and character-chat app. The platform launched around mid-April 2026 with hundreds of creators — MoneyToday counts 700+, spanning TikTokers, models, broadcasters, and fitness and beauty influencers. Mechanics include a mission board where fans complete creator-set challenges for personalized rewards, real-time 1:1 AI video calls, and a gauge system that grants a premium three-minute call with the actual influencer once completed. Highmaru announced plans for hybrid live commerce in May 2026 and a goal of 100,000 Korean users before expanding to Korea, China, Japan, and the US toward 1 million members.

结果

Still running and expanding: as of late April 2026 ReverseTok held the top overall spot on both Korean app stores at launch and was preparing hybrid AI-human live commerce plus regional expansion.

可借鉴之处

对粉丝经济来说，稀缺资源不是内容，而是创作者的时间——克隆人设把一对多的帖子变成多人对一人的关系，人们愿意为此付费。